At Lucy Pittaway, we are conscious of the actions that we take as a business and are always keen to find ways to give back.

That is why we are proud to announce our new partnership with veritree, a data-driven platform enabling nature-based solutions through verified reforestation projects.

Here’s what that means:

For every piece of art you buy, we’re planting a tree.

As you choose your artwork, take comfort in knowing you’re also supporting something meaningful beyond the frame – our planet and its future.

Where Are the Trees Planted?

Through veritree, our trees are being planted in two key regions:

• Senegal – where they’ll support sustainable agroforestry
• East Africa – helping to restore critical mangrove ecosystems

These projects are led by local experts and monitored using on-the-ground monitoring and advanced data tools, so we can all be confident that every tree planted is part of a long-term solution.

Why It Matters

• Helps sequester carbon dioxide
• Restores land degraded by monocropping and reduces soil erosion
• Improves economic opportunities and food security
• Supports wildlife habitats for vultures, baboons, elephants and more

A Note on Responsibility

While one tree may seem small, with your continued support, the impact grows – much like a forest!

We know that people don’t buy art just to plant a tree. But we also believe it’s possible to enjoy the things you love while doing a little bit of good at the same time. This is one small step in our ongoing journey to be a more thoughtful and responsible business.

We’ll continue to share updates and stories as the project grows.

Thank you for being part of it.

About veritree

veritree is a platform powering the global restorative economy. Its platform brings trust, traceability, and impact to nature-based solutions. Having reached 100 million trees pledged, it connects forward-thinking companies with verified action. From mangroves and kelp to wildfire reforestation, veritree helps organisations move from intention to measurable environmental and social outcomes. Learn more at veritree.com.