Planting Trees for Every Artwork Sold

At Lucy Pittaway, we love planting trees.  Why?  because we are conscious of the actions we take as a business and are always keen to find ways to step closer to being carbon neutral.

That is why we are proud to announce our new partnership with veritree, a data-driven business enabling nature-based solutions through verified reforestation projects.

Here’s what that means:
For every piece of art you buy, we’re planting a tree.

As you choose your artwork, take comfort in knowing you’re also supporting something meaningful beyond the frame.

Where Are the Trees Planted?

Through veritree, our trees are being planted in two key regions:

• Senegal – where they’ll support sustainable agroforestry
• East Africa – helping to restore critical mangrove ecosystems

These projects are led by local experts and monitored using on-the-ground monitoring and advanced data tools, so we can all be confident that every tree planted is part of a long-term solution.

Why It Matters?

• Helps sequester carbon dioxide
• Restores land degraded by monocropping and reduces soil erosion
• Improves economic opportunities and food security
• Supports wildlife habitats for vultures, baboons, elephants, and more

Responsibility

While one tree may seem small, with your continued support, the impact grows – much like a forest!

We know that people don’t buy art to plant a tree. We also believe it’s possible to enjoy the things you love while doing a little bit of good at the same time. This is one small step in our ongoing journey to be a more thoughtful and responsible business.

We’ll continue to share updates and stories as the project grows.

Thank you for being part of it.

About veritree

veritree is a platform powering the global restorative economy. Its platform brings trust, traceability, and impact to nature-based solutions. Having reached 100 million trees pledged, it connects forward-thinking companies with verified action. From mangroves and kelp to wildfire reforestation, veritree helps organisations move from intention to measurable environmental and social outcomes. Learn more at veritree.com.